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Fair on 44th


Fair@44 Grand Opening

A Neighborhood Gathering Place Offering Global Cuisine from Local Vendors  


When: Wednesday, October 26, 2016 from 11:00am-8:00pm (peak media times 12-2pm and 4-6pm)


Where: 4350 El Cajon Blvd, 92105—lot between Fairmount Ave and 44th St


What: Fair@44 is a new open-air, international food market that serves as an incubator for new businesses, while filling the gap in the weekly schedule of more established vendors. For residents in the surrounding neighborhoods, this weekly market serves as a long-awaited local gathering space, providing delicious food, cultural wears, and lively entertainment. Fair@44 will celebrate its Grand Opening with fall festivities, a pumpkin patch and a full line-up of musical entertainment.


Who: Grand Opening will be celebrating the community, and acknowledging small women owned micro-local businesses including Pupusas Express, The Gathering Ground, and newly launched businesses including La Patronca Tapatia, and Cultura Fe y Yoga. Hoover High School’s Sustainable Architecture, Building and Engineering program will also be showcasing two of their Tiny Homes. Local musicians will also be performing throughout the day, making this a true celebration of a long awaited neighborhood gathering place. 


Why: Fair@44 represents what is great about the community in all its diversity, vibrancy and desire for community-oriented development. “As a person that grew up in this community, I am very excited to see everyone coming together to make this market a reality,” says Maly Ek-Sharon, Fair@44 Market Manager, “The market will be a place that brings the community together to learn about each other’s cultures, while providing a pleasant atmosphere where everyone will have an amazing, unforgettable experience with the taste of international dishes.”  


Partners: Fair@44 is made possible by the City Heights Economic Development Collaborative; a collaboration between City Heights Community Development Corporation, El Cajon Boulevard Business Improvement Association, the Karen Organization of San Diego, City Heights Business Association, International Rescue Committee San Diego, Media Arts Center San Diego, and LISC San Diego. Price Philanthropies welcomed the temporary use of the lot, and funding was provided by Kresge Foundation, The California Endowment and California Fresh Works. Other community partners include La Maestra, Copely-YMCA, Hoover High School SABE, and San Diego State University School of Art & Design.


Key words: City Heights, Economic Development, Community Interest, Talmadge, Women Entrepreneurs, Micro-Enterprise, Small Business, Immigrant Entrepreneurs, Food Market, Non-Profit Collaborative, Hoover High School, Tiny Homes